Email Marketing

Email Marketing Essentials

Raven5 brings you “5 Tips for Cold-Emailing Your Dream Employer” by Jessica Adamaik from Mashable. The article focuses on how… Read more

Email – A Big Chunk of the Pie

Email - A Big Chunk of the Pie It's hard to keep track, so much going on these days, but… Read more

5 Great Tips for Content Curation

Great, short article that Raven5 came across in Mashable and something to keep in mind when thinking about content and… Read more

The Cost & Value of an Opt-In Email Address

Maybe it’s the ultimate question of email marketing: What is the cost of an email subscriber who has opted in… Read more

Where’s The Proof? Emarketing Measurement

Amazingly there is an ongoing discussion regarding the value of emarketing, email marketing and social media marketing. Recently, I was… Read more

Social Sauce – Big Pappa’s BBQ

What's in the social sauce? Don’t like to pat ourselves on the back too often, but once in a while,… Read more

Display Ads – More Evidence

Many feel that display (banner) ads do not provide enough value, the click through rate (CTR) is low, and in… Read more

Social Sharing – Contests & Sweepstakes

Our Socialmc2 program is a social sharing, social currency building, brand building, email opt-in building encompassed in one simple easy… Read more

FearSquare – Living dangerously

I was introduced to FearSquare by my son Joe, who is now a Marketing grad out of Sheridan (going back… Read more

Banner Ads – what to do?

Interesting that banner ads (aka as display ads) are the first type of Internet advertising, after all, it was the… Read more

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