Blog
The AI Revolution: When Consumers Stop Looking at Advertising
Will AI give consumers control or create the next generation of gatekeepers? In our first article, “The Social Media Revolution Is Over. It Never Met the Promise,” we examined how…
Read more
The Social Media Revolution Is Over. It Never Met the Promise.
Eleven years after the social media revolution, who really benefited? In 2015, Erik Qualman’s Social Media Revolution 2015 video, drawing… Read more
Who’s Responsible for What in a Loyalty Sweepstakes?
A typical promotional microsite has a pretty simple job: give someone a reason to enter, collect the entry, and pat… Read more
How Cannabis Promotions Scale
A cannabis promotion built for one dispensary should not look exactly like a program built for a multi-location retail chain.… Read more
Beyond the Giveaway
How Purchase-Linked Cannabis Promotions Create More Meaningful Engagement A generic giveaway, enter for a chance to win, is easy to… Read more
From Exposure to Provable Engagement
What Changes When You Add the Right Promotion DOOH already has reach. Reliable, at scale, in places people already are.… Read more
A Promotional Layer Without Adding Work
How RAVEN5 Adds a Promotional Layer Without Adding Work for Your Team Adding a promotion to a DOOH campaign sounds… Read more
A Great Sweepstakes Still Needs an Audience
“Can you help market it?” is one of the most common questions we hear after a client asks us to… Read more
From SEO to GEO: How AI Is Changing the Way Brands Get Found
For more than two decades, Google was the front door to the internet. If a brand wanted to be discovered,… Read more
Fighting Spam, Not the “Meat”
We have nothing against the canned stuff. Fried up with eggs? Fine. Cubed into something questionable at a cottage weekend?… Read more
Running a Sweepstakes Across Multiple States? Here’s What’s Actually Changing
Launching a sweepstakes used to be fairly straightforward. You build a landing page, set up an entry form, define the… Read more