Michael Bickerton
Facing a Saturated Market: Relevance, Ownership, and Smarter Strategy
April 2, 2026
See also: Shop and win business in a declining engagement market More attention doesn’t fix the problem. The wrong attention…
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Shop and Win Business in a Declining Engagement Market
April 2, 2026
See also: Facing a saturated market relevance ownership and smarter strategy Sweepstakes and contests are still one of the most…
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Quantity vs Quality – Program Metrics & Lead Generation
March 9, 2026
In promotional marketing, the debate around quantity versus quality comes up all the time. Do you design a campaign to…
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How to Set Realistic Benchmarks for Your Promotional Program
March 9, 2026
One of the biggest mistakes brands make when launching a sweepstakes or contest is asking: “What’s a good number?” The…
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Standards Matter: Understanding Program Benchmarks in Sweepstakes & Contest Marketing
March 3, 2026
In promotional marketing, sweepstakes, contests, instant wins, loyalty programs, one question shows up every single time: “What’s a good result?”…
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Canada Post, FedEx, UPS & USPS: Choosing the Right Carrier for Promotional Fulfillment
February 27, 2026
When you’re distributing hundreds of promotional prize packages across Canada or North America, carrier selection is strategic. Not administrative.Not an…
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Fulfillment vs. Shipping: What Marketers Get Wrong in National Prize Programs
February 27, 2026
At some point in almost every national promo conversation, someone says: “We’ll just ship the prizes.” That sentence is doing…
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Why Smaller Prizes Win Bigger
February 23, 2026
Every few months, we hear a version of the same exciting idea: “What if we gave away a house?” Or…
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Incentivized Marketing in a Tough Economy
December 20, 2024
In times of economic uncertainty, businesses face the dual challenge of maintaining customer loyalty while attracting new buyers. Budgets are…
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