Michael Bickerton
The AI Revolution: When Consumers Stop Looking at Advertising
November 11, 2026
Will AI give consumers control or create the next generation of gatekeepers? In our first article, “The Social Media Revolution…
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The Social Media Revolution Is Over. It Never Met the Promise.
November 11, 2026
Eleven years after the social media revolution, who really benefited? In 2015, Erik Qualman’s Social Media Revolution 2015 video, drawing…
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A Great Sweepstakes Still Needs an Audience
September 28, 2026
“Can you help market it?” is one of the most common questions we hear after a client asks us to…
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Should I Stay or Should I Go? The Risk and Reality of Charity Sweepstakes
May 22, 2026
Charity sweepstakes programs can absolutely work. Over the years, we’ve seen campaigns produce exceptional engagement, strong fundraising returns, and meaningful…
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Why Project-Based Pricing Models Continue to Gain Momentum in Marketing
May 22, 2026
For years, much of the marketing industry has relied on hourly billing. Time sheets, utilization targets, and detailed billing reports…
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Facing a Saturated Market: Relevance, Ownership, and Smarter Strategy
April 2, 2026
See also: Shop and win business in a declining engagement market More attention doesn’t fix the problem. The wrong attention…
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Shop and Win Business in a Declining Engagement Market
April 2, 2026
See also: Facing a saturated market relevance ownership and smarter strategy Sweepstakes and contests are still one of the most…
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Quantity vs Quality – Program Metrics & Lead Generation
March 9, 2026
In promotional marketing, the debate around quantity versus quality comes up all the time. Do you design a campaign to…
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How to Set Realistic Benchmarks for Your Promotional Program
March 9, 2026
One of the biggest mistakes brands make when launching a sweepstakes or contest is asking: “What’s a good number?” The…
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