Email Marketing

Why Email Still Matters in 2026

And Why Getting the Opt-In Is Still the Real Win Every few years, email gets declared “dead.” And every few… Read more

Gathering Emails With a Consumer Promotion (and why do I need them)

The same way that having a phone number for your consumers is beneficial, an email address is even better! Think… Read more

CASL Compliance in Email Marketing 2020

We talked about the CAN-SPAM Act in another blog, so let’s talk about Canada for a moment and how this… Read more

Are You Emailing With CAN-SPAM In Mind?

What is CAN-SPAM and why should you care? We’re so glad you asked! Formally it is Controlling the Assault of… Read more

Get More Email Signups to Your Contest Landing Page

Are you having trouble getting more email opt-ins with your sweepstakes or contest? Can’t figure out what the problem is? Well,… Read more

Are You Emailing Too Much?

Don’t be confused by the title, we as the World’s First Sweepstakes Marketing Agency love email marketing and we understand… Read more

What Email Marketing Can (and Can’t) Teach You About SMS

In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses… Read more

Email Deliverability: Reputation, Sender Score and Deliverability

How Does Email Sending Reputation Effect Email Deliverability? Email sending reputation is a rating which itself consists of different reputations… Read more

Email Marketing Trends 2018

Can you believe that email marketing is 40 years old in 2018? The first email message sent for marketing purposes… Read more

Lead Generation – Ideas

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of… Read more