Email Marketing Essentials

Raven5 brings you “5 Tips for Cold-Emailing Your Dream Employer” by Jessica Adamaik from Mashable. The article focuses on how to get noticed as a job seeker when cold-emailing employers. What’s interesting is that this is exactly how to sell using email marketing. Here is a simplified version of the five tips:

1. Identify the decision maker

• You want to talk to someone with the power to give you, or help you get, what you want.

2. Work your network for a “warm” lead

• New people = new opportunities

3. Write clearly, briefly and memorably

• Keep it simple and to the point

4. Spell out the next step

• Close with a specific call to action. Tell the person what you want.

5. Follow up, follow up, follow up!

• Follow up in reasonable increments of time, contribute something new to the conversation, and use a friendly tone. Be careful not to come across as desperate.

So there you have it. 5 tips that we feel really outline the basics of communication. These tips are fairly simple but extremely effective, not only for job seekers but for email marketing in general. You can read the full Mashable article here.

Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville & Toronto, Ontario April 2013