Ivars Leitis
Fighting Spam, Not the “Meat”
July 15, 2026
We have nothing against the canned stuff. Fried up with eggs? Fine. Cubed into something questionable at a cottage weekend?…
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Why Even Ronaldo Needs a Team: What the World Cup Can Teach Us About Building Great Promotions
June 17, 2026
With the World Cup capturing the attention of fans around the globe, familiar names are once again dominating conversations. Cristiano…
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Is KYC Coming to Social Media? What It Means for Sweepstakes
April 27, 2026
Let’s start simple: what is KYC? KYC stands for Know Your Customer. It comes from banking and finance, where companies…
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The Real Test Isn’t Launch. It’s the Return.
April 13, 2026
With Artemis II now safely back on Earth, it marks a real milestone. The first crewed mission beyond low Earth…
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When “Viral” Happens (Why It Usually Doesn’t)
March 23, 2026
If you’ve spent any time online lately, you’ve probably seen NeeDoh stress toy everywhere. It’s in kids’ hands, all over…
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They’re After Your Lucky Charms: How to Build Promotions People Actually Chase
March 17, 2026
Every St. Patrick’s Day, brands start talking about luck. Lucky winners. Lucky draws. Lucky campaigns. It’s a nice idea. Clean.…
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Escape the Marketing Groundhog Day Loop
February 2, 2026
Every year around this time, Groundhog Day rolls around and someone inevitably references the idea of living the same day…
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Why Email Still Matters in 2026
January 20, 2026
And Why Getting the Opt-In Is Still the Real Win Every few years, email gets declared “dead.” And every few…
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New Year. New Thinking. A Fresh Perspective on Sweepstakes
January 13, 2026
Every January, brands look for something new. New campaigns. New messaging. New ways to stand out in a crowded, tired…
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