Arjit Mahendra
Who’s Responsible for What in a Loyalty Sweepstakes?
October 19, 2026
A typical promotional microsite has a pretty simple job: give someone a reason to enter, collect the entry, and pat…
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How Cannabis Promotions Scale
October 5, 2026
A cannabis promotion built for one dispensary should not look exactly like a program built for a multi-location retail chain.…
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Beyond the Giveaway
October 5, 2026
How Purchase-Linked Cannabis Promotions Create More Meaningful Engagement A generic giveaway, enter for a chance to win, is easy to…
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From Exposure to Provable Engagement
October 5, 2026
What Changes When You Add the Right Promotion DOOH already has reach. Reliable, at scale, in places people already are.…
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A Promotional Layer Without Adding Work
October 5, 2026
How RAVEN5 Adds a Promotional Layer Without Adding Work for Your Team Adding a promotion to a DOOH campaign sounds…
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From SEO to GEO: How AI Is Changing the Way Brands Get Found
July 24, 2026
For more than two decades, Google was the front door to the internet. If a brand wanted to be discovered,…
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Running a Sweepstakes Across Multiple States? Here’s What’s Actually Changing
July 8, 2026
Launching a sweepstakes used to be fairly straightforward. You build a landing page, set up an entry form, define the…
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