Arjit Mahendra

6 blog posts

Customer speaking with an employee at a cannabis dispensary counter

How Cannabis Promotions Scale

October 5, 2026

A cannabis promotion built for one dispensary should not look exactly like a program built for a multi-location retail chain.…

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Customer photographing a purchase receipt with a phone at a cannabis dispensary counter.

Beyond the Giveaway

October 5, 2026

How Purchase-Linked Cannabis Promotions Create More Meaningful Engagement A generic giveaway, enter for a chance to win, is easy to…

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Digital billboards in a city scene connected to a person responding on a phone

From Exposure to Provable Engagement:

October 5, 2026

What Changes When You Add the Right Promotion DOOH already has reach. Reliable, at scale, in places people already are.…

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Digital billboard beside an illustrated system connecting entries, prize selection, fulfillment, and reporting.

A Promotional Layer Without Adding Work

October 5, 2026

How RAVEN5 Adds a Promotional Layer Without Adding Work for Your Team Adding a promotion to a DOOH campaign sounds…

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The evolution of search from print media to desktop internet to mobile Google to AI powered discovery

From SEO to GEO: How AI Is Changing the Way Brands Get Found

July 24, 2026

For more than two decades, Google was the front door to the internet. If a brand wanted to be discovered,…

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Sweepstakes compliance across multiple US states

Running a Sweepstakes Across Multiple States? Here’s What’s Actually Changing

July 8, 2026

Launching a sweepstakes used to be fairly straightforward. You build a landing page, set up an entry form, define the…

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