Michael Bickerton
Standards Matter: Understanding Program Benchmarks in Sweepstakes & Contest Marketing
March 3, 2026
In promotional marketing, sweepstakes, contests, instant wins, loyalty programs, one question shows up every single time: “What’s a good result?”…
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Canada Post, FedEx, UPS & USPS: Choosing the Right Carrier for Promotional Fulfillment
February 27, 2026
When you’re distributing hundreds of promotional prize packages across Canada or North America, carrier selection is strategic. Not administrative.Not an…
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Fulfillment vs. Shipping: What Marketers Get Wrong in National Prize Programs
February 27, 2026
At some point in almost every national promo conversation, someone says: “We’ll just ship the prizes.” That sentence is doing…
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Why Smaller Prizes Win Bigger
February 23, 2026
Every few months, we hear a version of the same exciting idea: “What if we gave away a house?” Or…
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Incentivized Marketing in a Tough Economy
December 20, 2024
In times of economic uncertainty, businesses face the dual challenge of maintaining customer loyalty while attracting new buyers. Budgets are…
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Better is better than Louder, according to Seth.
April 13, 2023
I truly like to write, and talk, and write and talk… seems I like both. Yet, if I’ve learned anything…
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Domain Transfer Process
August 12, 2021
Now that we’ve got your attention on this blog, you may be asking “What is the process of transferring our…
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What Is Domain Transfer?
August 12, 2021
There are several reasons why you would wish to start a domain transfer. Perhaps your existing registrant has raised their…
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Even More Information About Domains
August 12, 2021
Because domain names are so important to website owners, Elegant Themes developed a list of frequently asked questions so you…
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