Jaclyn Bickerton
Outbound Marketing or Inbound Marketing for Lead Gen?
February 12, 2018
Inbound Marketing and Outbound Marketing are terms to describe two fundamentally different approaches to marketing. The differences between both approaches…
Read more
Lead Generation – Ideas
February 12, 2018
Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of…
Read more
Nurture Your Leads With 7 Effective Lead Nurturing Tactics
February 8, 2018
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of…
Read more
Mail In Rebates
January 11, 2018
Mail In Rebates are money-back offers made to customers after a purchase has been made. A popular consumer sales promotion…
Read more
Coupon Redemption Tactics
January 11, 2018
Coupons are a tried and true consumer promotion tool, but that doesn’t mean you can simply offer consumers any coupon…
Read more
Online Coupons
January 10, 2018
Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise…
Read more
Consumer Promotions – Tactics and Techniques
January 9, 2018
Consumer promotions are tactics or techniques designed to help a business find new customers or reward current customers. The most…
Read more
Digital Coupon Redemption Rates
January 8, 2018
Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk…
Read more
Where Should I Promote my Contest or Sweepstakes?
April 26, 2017
An important part of administering a successful contest or sweepstakes program is promoting it in the right places. Contests and…
Read more