Jaclyn Bickerton

90 blog posts

Claim Your Business on Yelp

December 20, 2018

Yelp is a website and mobile app that connects people with great local businesses. People use Yelp to search for…

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other-hyperlocal-listing-considerations

Other Hyperlocal Listing Considerations

April 17, 2018

While local directories are undeniably important, small business owners often struggle when assessing which sites are worth their time. First…

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optimize-your-yelp-listing

Optimize Your Yelp Listing

April 17, 2018

Not sure if improving your Yelp page’s rankings is even worth it? When you consider that most people are influenced by social…

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Why You Should be on Bing Places

April 16, 2018

It’s no secret that Google absolutely dominates when it comes to online search, but that doesn’t mean you should ignore…

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Optimize-your-google-my-business-listing

Optimize Your Google My Business Listing

April 13, 2018

An important first step in any local SEO strategy is to claim and verify your local business on Google My…

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get-noticed-with-hyperlocal-marketing

Get Noticed with Hyperlocal Marketing

April 11, 2018

Hyperlocal marketing is still a relatively new word to many business owners, but the concept is as old as business…

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Responsive Web Design in 2018 Think Mobile First

Responsive Web Design in 2018 – Think Mobile First

March 20, 2018

Responsive web design matters now more than ever. Nobody should have to experience that horrible feeling of zooming in and…

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Beyond the Lead Score: Qualify a Lead in 60 Seconds

Beyond the Lead Score: Qualify a Lead in 60 Seconds

February 13, 2018

Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Leads are given…

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Combining Inbound & Outbound Marketing Strategies

February 13, 2018

We’ve discussed the differences between outbound marketing and inbound marketing and come to the conclusion that inbound marketing is the…

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