Jaclyn Bickerton
UGC Contests and Promotions: Defining Entry Prompts and Judging Criteria
July 2, 2026
User-generated content (UGC) contests and promotions continue to grow in popularity as brands look for authentic ways to engage with…
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Why Bonded Sweepstakes Require an Indemnification Agreement & Power of Attorney
May 6, 2026
When a sweepstakes promotion exceeds certain prize thresholds in states like New York and Florida, the promotion often must be:…
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What Happens If You Cancel a Sweepstakes After It Launches?
May 6, 2026
Spoiler: once people start entering, the train has left the station. Launching a sweepstakes feels simple on the surface. Put…
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Email Marketing in 2024: Key Insights and Trends
November 8, 2024
Email marketing continues to be one of the most effective and reliable digital marketing channels in 2024. More and more…
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Can You Raffle Off Real Estate?
November 7, 2024
We’ve recently had several inquiries from companies looking to use a raffle for a chance to win real estate. While…
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Regulations Surrounding Advertising and Marketing of Internet Gaming in Ontario
September 30, 2024
In recent years, Ontario has overhauled internet gaming in the province with the launch of a regulated iGaming market in…
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Guide: Create a Facebook Business Page
July 6, 2020
A Facebook Business Page is one of the best ways to connect with your customers and build a following for…
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Sweepstakes, Contests and TikTok
June 30, 2020
TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines,…
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Guide: Create A YouTube Channel
June 29, 2020
YouTube is a massively popular platform for personal video viewing as well as an extremely valuable tool for businesses. Given…
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