Strategy
Fighting Spam, Not the “Meat”
We have nothing against the canned stuff. Fried up with eggs? Fine. Cubed into something questionable at a cottage weekend?… Read more
UGC Contests and Promotions: Defining Entry Prompts and Judging Criteria
User-generated content (UGC) contests and promotions continue to grow in popularity as brands look for authentic ways to engage with… Read more
Should I Stay or Should I Go? The Risk and Reality of Charity Sweepstakes
Charity sweepstakes programs can absolutely work. Over the years, we’ve seen campaigns produce exceptional engagement, strong fundraising returns, and meaningful… Read more
Why Project-Based Pricing Models Continue to Gain Momentum in Marketing
For years, much of the marketing industry has relied on hourly billing. Time sheets, utilization targets, and detailed billing reports… Read more
The Real Test Isn’t Launch. It’s the Return.
With Artemis II now safely back on Earth, it marks a real milestone. The first crewed mission beyond low Earth… Read more
Facing a Saturated Market: Relevance, Ownership, and Smarter Strategy
See also: Shop and win business in a declining engagement market More attention doesn’t fix the problem. The wrong attention… Read more
Shop and Win Business in a Declining Engagement Market
See also: Facing a saturated market relevance ownership and smarter strategy Sweepstakes and contests are still one of the most… Read more
When “Viral” Happens (Why It Usually Doesn’t)
If you’ve spent any time online lately, you’ve probably seen NeeDoh stress toy everywhere. It’s in kids’ hands, all over… Read more
Quantity vs Quality – Program Metrics & Lead Generation
In promotional marketing, the debate around quantity versus quality comes up all the time. Do you design a campaign to… Read more
How to Set Realistic Benchmarks for Your Promotional Program
One of the biggest mistakes brands make when launching a sweepstakes or contest is asking: “What’s a good number?” The… Read more