Strategy
Quantity vs Quality – Program Metrics & Lead Generation
In promotional marketing, the debate around quantity versus quality comes up all the time. Do you design a campaign to… Read more
How to Set Realistic Benchmarks for Your Promotional Program
One of the biggest mistakes brands make when launching a sweepstakes or contest is asking: “What’s a good number?” The… Read more
Standards Matter: Understanding Program Benchmarks in Sweepstakes & Contest Marketing
In promotional marketing, sweepstakes, contests, instant wins, loyalty programs, one question shows up every single time: “What’s a good result?”… Read more
Why Smaller Prizes Win Bigger
Every few months, we hear a version of the same exciting idea: “What if we gave away a house?” Or… Read more
Questions To Help Build Your Next Campaign Strategy
If at any time you’re thinking that your brand is doing just fine and therefore wouldn’t benefit from a campaign,… Read more
What Can You Learn From The Launch of Rare Beauty?
The times of brand loyalty and “it’s just what I buy” are behind us, or at least that’s the case… Read more
Is TikTok Taking Over the Social Media World?
Is this the beginning of a TikTok takeover? TikTok is a widely popular video sharing app owned by Beijing-based ByteDance… Read more
How The Big ‘M’ Can Have You Perceived
Hitting one million followers used to be a volume that only celebrities could attain. Nowadays in 2019 musicians, entrepreneurs and… Read more
Ways to Represent Your Business Using Instagram Stories
An outlet where users can showcase where they are, what they’re doing, who they’re with and what they’re eating. Instagram… Read more
Tools Marketers Should Take Advantage of on Instagram
Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth,… Read more