Strategy

A prime example of “Shop & Win” programs are the ongoing programs run by 80Eighty. For 80Eighty, it all began… Read more

Did you know that RAVEN5, the world’s first contest marketing agency, also provides enterprise software for contest and sweepstakes administration?… Read more

Photo Contest Judging Criteria - Things to Consider Photo contests are a great way for brands to engage their audience,… Read more

Rise of the Silver Shopper : Are you ready? You might be asking yourself, who are or what are silver… Read more

While local directories are undeniably important, small business owners often struggle when assessing which sites are worth their time. First… Read more

Not sure if improving your Yelp page’s rankings is even worth it? When you consider that most people are influenced by social… Read more

It's no secret that Google absolutely dominates when it comes to online search, but that doesn't mean you should ignore… Read more

An important first step in any local SEO strategy is to claim and verify your local business on Google My… Read more

Hyperlocal marketing is still a relatively new word to many business owners, but the concept is as old as business… Read more

Inbound Marketing and Outbound Marketing are terms to describe two fundamentally different approaches to marketing. The differences between both approaches… Read more