Michael Bickerton

373 blog posts

Thinking About Creating A Contest/Sweepstake On Social Media?

April 30, 2021

Just in the past year, we’re looking at approximately 200,000 small businesses being shut down due to COVID. It’s hard…

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2021 Facebook Changes

April 23, 2021

2021 – not everyone expecting a third wave. But here we are. There are new changes ahead – for the…

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Tricks & Tips About The NFA NBA Top Shot

April 16, 2021

Hopefully you’ve read my last blog post about the NFT NBA Top Shot. If not, click here to read the…

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What’s With The Commotion About NBA Top Shot?

April 8, 2021

Crypto is devouring the world, particularly NFTs. They’ve got one of the most smoking crypto patterns of 2021, with comprehensive…

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What is a PURL?

February 19, 2020

Bickerton outlines Sweepstakes Marketing and the uses of PURL technology (Personal URL) to deliver extraordinary results.

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A Guide to Phishing

December 17, 2019

I came across this Phishing Guide –  “A Modern Guide to an Age-Old Problem” by Duo Security (now a part…

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Marching Forward into the Digital Marketplace

July 12, 2017

I know all the marketing types have this ever changing digital marketplace all figured out. After all, digital is no…

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Website Concepts - Where to Begin

Website Concepts – Where to Begin

March 9, 2017

Building or updating your website? There are many things to consider before you begin.

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Content Programs - Still in the Mix

Content Programs – Still in the Mix

February 9, 2017

Many brands overlook content marketing as they only see the costs associated with it as opposed to the various benefits.…

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