Blog
Quantity vs Quality – Program Metrics & Lead Generation
In promotional marketing, the debate around quantity versus quality comes up all the time. Do you design a campaign to capture the largest possible database, or do you prioritize “clean”…
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Customer Acquisition Tips
Finding new customers is or should be the premier focus of most businesses and business owners. There are a multitude… Read more
Customer Retention Tips
Customer Retention Tips We see a variety of plans and programs that businesses use to both acquire and retain clients,… Read more
LinkedIn Sponsored Updates
If you’re in business and you’re an employee, or want to be an employee, I’m sure you don’t need an… Read more
Email or Social Marketing
Email or Social Marketing - Why Not Both? There are numerous objectives of marketing. Today, it’s my opinion that email… Read more
Best Advice – 5 Experts
Silverpop is an email and marketing provider and they publish a great deal of information related to email, social and… Read more
42 Rules of Social Media for Small Business
Jennifer Jacobson has written a book about Social Media for small business. You can purchase the book here, but before… Read more
Email – List Building
What is list building? We at Raven5 suggest that email is your primary communication tool today. Digital Marketing has changed… Read more
5 Reasons to Get Your Blog On
Why Get Your Blog On? Content, blog, blogging, writing, newsletters, social posting, the list goes on and on. Many business… Read more
YouTube – The Evolution
YouTube has really come out of nowhere in relative terms. As compared to the old giants, HP, IBM and GM… Read more
Yes, Social Has Impact
I’m fairly active on social, not as active as many, but at the 50 plus age range, I’m fairly certain… Read more