Blog
Quantity vs Quality – Program Metrics & Lead Generation
In promotional marketing, the debate around quantity versus quality comes up all the time. Do you design a campaign to capture the largest possible database, or do you prioritize “clean”…
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Website Thoughts
As much as we’ll push ahead with our premise that many websites and online interactions should be moved to a… Read more
Direct Marketing – Just About The Numbers?
Old school marketers have been in transition for a number of years now, after all the days of direct mail… Read more
Social Etiquette – Let’s Be Polite
So here we are again, now you’re going to say I got my social on, and now you’re adding rules.… Read more
Online Ideas – Ask or Don’t Ask
I came across a piece from Entrepreneur in the June 2011 edition, titled “Tear down that wall”. The article discussed… Read more
Contest Marketing – Ideas
Contest Marketing Ideas Contest marketing is a fantastic way for marketers to engage and develop their databases. Contest marketing can… Read more
Social Battles – Facebook’s Demise
Time for Facebook's Demise? Funny how real life exchanges always seem to have a way of reinforcing themselves. Ask and… Read more
Email & Social Sharing
Discussing Email and Social Sharing Sliverpop is an email platform and (like all email providers) are building towards engagement automation,… Read more
Web Pages & Traffic Data
I’ve got more information from the HubSpot report “Lead Generation Lessons from 4,000 Businesses” that’s worth sharing. Here’s the recap… Read more
Social Media – Knock Out
Social Media - A Knock Out I’ve got even more valuable information from the HubSpot report “Lead Generation Lessons from… Read more
Blogging & Traffic Data
Lead Generation Lessons HubSpot (one of the information sources that I follow carefully) is always putting out new and extremely… Read more