Insights

From SEO to GEO: How AI Is Changing the Way Brands Get Found

For more than two decades, Google was the front door to the internet. If a brand wanted to be discovered,… Read more

Fighting Spam, Not the “Meat”

We have nothing against the canned stuff. Fried up with eggs? Fine. Cubed into something questionable at a cottage weekend?… Read more

UGC Contests and Promotions: Defining Entry Prompts and Judging Criteria

User-generated content (UGC) contests and promotions continue to grow in popularity as brands look for authentic ways to engage with… Read more

Why Even Ronaldo Needs a Team: What the World Cup Can Teach Us About Building Great Promotions

With the World Cup capturing the attention of fans around the globe, familiar names are once again dominating conversations. Cristiano… Read more

What is a Project Management Fee?

A project management fee covers the time and effort it takes to plan, coordinate, and oversee every part of your… Read more

You’ve got to Keep Up!

You've Got to Keep Up! In a world where almost everything, if not in the progress of becoming, is digital,… Read more

Minion Take Over

It’s no secret that Universal Pictures released the new Minion movie last week as consumers have been submerged in their… Read more

Generation: Digital

Recent studies show that televisions are no longer the screen of choice for people to access their favourite TV, movies,… Read more

What Marketers Should Know

Google announces Project Brillo, an innovation that will bring intelligence to millions of devices and will be the beginning of… Read more

Ways to Attract New Customers

Attracting new customers is a problem that every business deals with. How are you going to increase sales, gain profitability,… Read more