Acquisition

Unlike traditional fundraising methods, charity sweepstakes offer supporters the chance to win something memorable—a prize, an experience, or exclusive access—while still… Read more

Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads… Read more

Renaming themselves to take a broader approach, instead of just focusing on search, Microsoft advertising will now dive into ad… Read more

Google has an online graveyard created by a developer Cody Ogden, where you can take a stroll through to view… Read more

Subdomains versus Subfolders Part of the discussion around creating an effective website often involves the discussion of subdomains versus subfolders.… Read more

Rise of the Silver Shopper : Are you ready? You might be asking yourself, who are or what are silver… Read more

Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Leads are given… Read more

We’ve discussed the differences between outbound marketing and inbound marketing and come to the conclusion that inbound marketing is the… Read more

Inbound Marketing and Outbound Marketing are terms to describe two fundamentally different approaches to marketing. The differences between both approaches… Read more

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of… Read more