Social Media Post Specifications

Social Media Post Specifications

July 27, 2018 Jesse Bickerton

Social Media Post Specifications

Part of any content marketing strategy includes social media. Are you making the most of your social properties by incorporating both regular posts and paid advertising into your feeds? When designing a post or advertisement, it’s important to remember the specifics for each platform! Designing a post for Facebook will be different than designing one for Twitter for example. Here’s a quick guide of social media post specifications. It’s a quick guide for designing posts and adverts for different social media sites. I’ve included some posts from our clients here at RAVEN5 to give you an idea of what they look like.

Non-Paid Post Specifications

1. Twitter

  • Size (width by height): 600 X 335 pixels
  • Text: 280 characters (including links)

A sample Twitter post

2. Facebook

Depending on the orientation:

  • Portrait: 476 x 714 pixels (3:2 ratio)
  • Landscape: 316 x 476 pixels
  • Square: 476 x 476 pixels
  • Text: 63,206 characters

A sample Facebook post

3. Instagram

  • Size: 600 x 600 (minimum) pixels
  • Text: 2,200 characters (but no live links)

A sample Instagram post

Paid Post Specifications

1. Twitter

  • Size: 800 x 418 (1.91:1 ratio) pixels OR 800 x 800 (1:1 ratio) pixels
  • Text: Title – 70 characters, Tweet – 280 characters max.

An example of a paid tweet on Twitter.

An example of a paid tweet on Twitter.

2. Facebook

  • Size: 1,200 x 628 pixels
  • Text: Post – 90 characters, Headline – 25 characters, Link description – 30 characters

Sample Facebook Ad

3. Instagram

  • Size: 500 x Variable Height pixels
  • Text: 2,200 characters (but no live links), and up to 30 hashtags

An example of a paid Instagram post

 

Of course, the above post specifications can guide your design, but it’s recommended that you keep your posts are short and concise. Part of an effective post depends on how well you can deliver your message under post specifications. Need help with your content marketing strategy? Contact RAVEN5 today. We can help with your content strategy, copywriting, social media ads or social posting.

Jesse Bickerton, RAVEN5, July 2018

Sources

https://blog.hootsuite.com/ideal-social-media-post-length/

https://sproutsocial.com/insights/social-media-character-counter/

https://blog.bufferapp.com/optimal-length-social-media

https://blog.drumup.io/blog/whats-the-ideal-social-media-post-length-maximum-character-limits/

https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Jesse Bickerton, Oakville, ON, July 2018
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