Blog
Quantity vs Quality – Program Metrics & Lead Generation
In promotional marketing, the debate around quantity versus quality comes up all the time. Do you design a campaign to capture the largest possible database, or do you prioritize “clean”…
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Get Your Social On – Ad Budget Growth
It appears that both advertisers and agencies are continuing to increase their spending on Social Media in 2013. It's estimated… Read more
Five Security Issues – Hacking
Don't get excited, you've not been hacked, at least not yet. This past week, I'm sure you heard lots about… Read more
Content – Ways to Multi-Purpose
Ways to Multi-Purpose Content can be used in a multitude of ways, which was brought to my attention in an… Read more
Social Media – The Digital Shake
Social Media is here to stay (yes that's a reference to the doubters, and I still love them). Emarketer dropped… Read more
Digital Marketing – Five or Twenty-Nine?
I came across a great Digital Marketing Solutions Guide from Clickmail Marketing. The free guide "29 factors to consider in… Read more
Coupon Innovations
Promotions and Contests are the new normal in today's retail environment. Social Media gives you and your client fantastic huge… Read more
Viral Marketing – eROI Case Study
I’ve been following work of a company eROI. They've been working the digital sphere since the early days. eROI had… Read more
Email – A Big Chunk of the Pie
Email - A Big Chunk of the Pie It's hard to keep track, so much going on these days, but… Read more
5 Great Tips for Content Curation
Great, short article that Raven5 came across in Mashable and something to keep in mind when thinking about content and… Read more
Pepsi & Magellan – New World Explorers
Pepsi & Magellan Those that follow my blog know that I come from a family of printers. My Grandfather started… Read more