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Standards Matter: Understanding Program Benchmarks in Sweepstakes & Contest Marketing
In promotional marketing, sweepstakes, contests, instant wins, loyalty programs, one question shows up every single time: “What’s a good result?” The honest answer? It depends. Anyone giving you a universal…
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Writing a Top 10 Blog Post – 10 Steps
Writing a Top 10 Blog Post For new bloggers, sitting down to write a blog post can seem overwhelming. Being… Read more
Reaching Canada’s Affluent: 5 Things You Need to Know
Reaching Canada's Affluent Canada’s affluent have high disposable incomes and spending power, and represent a massive opportunity for businesses to… Read more
Interpreting Marketing Data – 5 Tips
A came across a great article on Inbound Marketing Agents a few weeks ago called “5 Tips for Interpreting Marketing… Read more
Battle of The Sexes: Social Media Style
Battle of the Sexes The majority of adults across the U.S use at least one social networking site. However, there… Read more
Social Media: Crisis Management
Social Media Crisis Management In today’s day and age, social media disasters have become part of our everyday news. An… Read more
Ethics in Social Media
Ethics in Social Media - Missing? Inbound Marketing Agents recently posted a great article called Social Media Ethics: What Your… Read more
Social Strategy for B2B 2013
Social Strategy for B2B in 2013 Twitter is the B2B social media platform of choice, favoured by 85% of B2B… Read more
Top 10 Clickable Twitter Headlines
Top 10 Clickable Twitter Headlines Standing out on Twitter can be a real challenge. There are some great, simple ways… Read more
Creating A Perfect Landing Page
I came across a great infographic while browsing Pinterest the other day. It’s called “The Anatomy of a Perfect Landing… Read more
Social Media Marketing – Top 5 Rules
Social media marketing can help you reach a highly targeted audience with your company’s message, product, service, news or events.… Read more