To Reward existing customers and entice new prospects, Upper Oakville Shopping Center conducted a four-week sweepstakes open to Ontario residents aged 18 and older. During the event, attendees had the opportunity to enter for a chance to win gift cards. The sweepstakes ran from September 1 to 30, 2025, and the prizing was four weekly gift card prizes. Participants entered by providing their personal information and confirming agreement to the Official Rules and Privacy Policy.