To gather user generated content featuring a “family casting call”, AKJOHNSTON’s client, TOMS, conducted a U.S.-only contest that ran from May 8 through June 24, 2025. The 90-day program invited participants to submit a photo along with a paragraph (approx. 1,250 characters) and respond to a few questions. A public gallery was not displayed during the initial phase of the contest to ensure compliance with image and privacy restrictions.
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