To promote their new Alltak wrap products, Tekton launched a 4-month-long contest. The goal was to strengthen brand awareness among their current clients and introduce their automobile wrap products to potential clients. The program opened to professional automotive wrapping shops in the US and Canada.
Registration and nominations ran from March 4 to 31, 2024, final submissions from April 22 to May 21, and voting from May 27 to June 7. The grand prize was a trip for the winner and one guest to Sao Paulo, Brazil, including round trip air fare, hotel, spending cash, and festival tickets.