To promote its clients’ retail locations in Missouri and drive in-store visits and sales, Moss Marketing conducted a sweepstakes open to Missouri and Kansas residents aged 21 and older.
Participants earned one ballot for every dollar spent in-store, and a bonus entry period was offered at select times. One grand prize consisted of a Dodge Charger vehicle ($50,000 USD) and a $5,000 USD cheque, with a total ARV of $55,000 USD.