To promote its retail locations in Maryland and drive in-store visits and sales, Bloom Medicinals conducted a sweepstakes open to Maryland residents aged 21 and older. The campaign, marketed as “The 420 Hookup,” ran from March 20 through April 20, 2025. QR codes were included to simplify access to the opt-in form, and participants earned one ballot for every dollar spent in-store. Ten grand prizes were offered, each a $420 USD store credit at Bloom stores.