To reward and engage its existing customers and attract new prospects, BetMGM conducted a five-week sweepstakes open to legal residents of Ontario, Canada, aged 21 and older. During the event, attendees had the opportunity to enter for a chance to win a trip. The sweepstakes ran from December 6, 2025 to January 10, 2026. The grand prize was a round-trip private jet for the winner and one guest to San Jose, California, including hotel, Super Bowl LX tickets, and cash, with an alternate cash prize of $56,000 CAD.