To reward and engage its existing customers and attract new prospects, BERNINA of America conducted a four-month sweepstakes open to legal residents of US. During the event, attendees had the opportunity to enter for a chance to win a travel certificates and shopping sprees.
The sweepstakes ran from July 13 to November 15, 2025. Bonus tasks could be completed for extra entries, and prizing included four grand prize winners receiving a curated trip to Paris, France in 2026, three machine shopping sprees, and 360 weekly prizes.