To promote awareness of Barilla products, Barilla Canada conducted a six-week contest coinciding with Italian Heritage Month. The contest allowed for users to register for an account for one entry, and upload receipts containing Barilla products for up to 5 bonus entries.
The contest was offered in English and French and ran from May 20 to June 30, 2024. The grand prize was $6,000 CAD cash toward flights to Italy and accommodations for two people, plus a Ruffino VIP wine tour in Italy for two people.