Tips to Improve SEO in Your Blog

Improve SEO in Your Blog

SEO is just one part of maintaining and creating a successful marketing campaign. Organic rank is one of the toughest areas to develop and it takes time. For businesses, consistent blogging is essential to SEO and lead conversion. There are a few simple procedures that we must follow in our blogs to ensure that they are optimized for SEO. Raven5 shares these 7 tips to help boost SEO in your blog:

1. Incorporate primary keywords into your title Tags. The most important piece of Meta information in your blog post is your title tag.
2. Optimize your title tags for SEO and user experience.
3. Adjust your title tags for Conversion, SEO, and Social Sharing.
4. Ensure H1 tags are well written to increase conversion rates and that a relevant image is included with ALT text.
5. Use anchor text for internal links in each article to increase SEO and conversion.
6. Publish blog content as often as possible. More content = more links, visitors, and conversions.
7. Ensure your post is relevant and compelling and share the post multiple times over a prolonged period of time. This will help increase social sharing.

You don’t need to be an expert in SEO to successfully optimize your blog content. These 7 basic practices can boost your blogs SEO ranking and bring in organic search traffic. Ensuring that all of these steps are followed when writing your blog is crucial to maximizing your blog’s impact on the social community and generating traffic.

Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville and Toronto, Ontario, April 2013

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