Mobile Coupons in 2018

Did you know that approximately 134 million users used a coupon on their mobile device this year? That’s an 8% increase from the previous year according to eMarketer’s estimate. As people shift from desktop to mobile, the use of mobile coupons can only increase and it is estimated that by the end of next year, almost half of all US mobile phone users will use a mobile coupon.

As mobile coupon use increases, strategy has to adjust to meet demand. Retailers are now able to target mobile users directly, either though email, applications or even mobile wallets like Apple Wallet and Google Pay. Using geofencing, which allows for specific location targeting, customers could be sent a coupon through a mobile wallet as an incentive to stop in and make a purchase.

As more and more brands move their loyalty programs to mobile, the ability to send personalized discounts and offers becomes a reality. There are many benefits of mobile based loyalty programs..

• Ease of Use – gone are the days of wallets full of rewards cards
• Engaging – an application ensures constant brand awareness
• Personalized – whether by user, location, timing or more
• Promotes loyalty – provides more opportunities for interactions
• Visually appealing – applications are far more interactive than any plastic card

As mobile usage increases, it only makes sense that coupons are becoming more mobile friendly. Have you adjusted your strategy regarding mobile coupons recently? Are you considering it?

Jesse Bickerton, RAVEN5, December 2018

Sources
https://retail.emarketer.com/article/whos-using-mobile-coupons-us/5c01a3beb979f10240a20eac?ecid=NL1014
https://www.retaildive.com/ex/mobilecommercedaily/mobile-coupon-users-to-total-1b-by-2019-study
https://loyaltyplant.com/blog/article-04-10-2018-why-mobile-loyalty-apps-are-rapidly-replacing-plastic-loyalty-cards
https://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/columns/13923.html

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