LMCT+: Australia’s Premier Rewards Club

LMCT+ is an Australian membership-based rewards platform founded by Adrian Portelli in 2018. It offers subscribers access to discounts from over 1,500 businesses across Australia, with memberships starting from $19.99 per month. Members also receive entries into prize draws featuring items like cars, bikes, real estate, and cash.

The company operates on a subscription model, providing various membership tiers that offer accumulating entries into monthly draws and access to exclusive discounts. For example, the Entry Membership at $19.99 per month includes one free accumulating entry into every draw each month and 40% access to “Mates Rates” discounts.

LMCT+ has gained attention for its high-value prize giveaways, including properties and luxury vehicles. However, the company has faced legal scrutiny regarding the nature of its promotions. In December 2024, Adrian Portelli and his company were charged in South Australia with conducting unlawful lotteries without the necessary state licenses. Portelli has denied any wrongdoing, asserting that LMCT+ operates as a legitimate rewards club.

Despite these challenges, LMCT+ continues to maintain a significant subscriber base, offering members opportunities for substantial savings and exclusive prizes. The company emphasizes its role in supporting local businesses and providing value to its members through various discounts and promotional events.

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