Contest and Sweepstakes Interesting Facts
Of course, as the World’s First Sweepstakes Marketing Agency this is our thing, and we thought to share some interesting facts and figures for your next campaign!
Email Is The Chosen Method of Promoting Contests & Sweepstakes
Why is that? Well to start, it’s personal, measurable, and customizable! More importantly, it has incredible reach, in fact, email marketing is 40 times more effective than Facebook and Twitter at reaching your target audience. Not to mention the average person checks their emails 15 times per day!
Referral Contests Help Increase Brand Awareness and Generate Leads
This one you might already know, but think about it. Everybody loves free things, and referring a friend requires very little effort; it’s the very definition of a win-win
Before social media and customer reviews, we all relied on good word of mouth! So who better to promote your brand and bring in more like-minded people just like them than your very own customers?
Pinterest and Linkedin Have The Lowest Contest Conversion Rates
This one may come as a shock until you think about what people are doing on these platforms.
Pinterest is typically where one goes to get ideas for wardrobe, home & decor, or food, right? LinkedIn on the other hand is where one would typically go to find a job, stay up to date on current events, and make and maintain connections!
So keeping that in mind, it makes sense that these two platforms performed the lowest compared to Facebook, Instagram, and Twitter.
Contests With Less Than 3 Entry Fields Have The Highest Conversion Rate
This one may not need much explaining, people don’t like going above and beyond just for a chance to win a prize! Try to remember that the amount of effort they’d have to put in should be at the same level of the prize they might win.
While keeping with this less is more approach, make sure you use their name and email at the very least for the entry process.
Hashtag Contests Increases Brand Awareness
Not only are hashtag contests extremely easy for both the user and the promotion host, they also provide great exposure for your brand and social media pages!
Aside from being effortless, Hashtag Contests bring the benefit of SEO (search engine optimization) which makes it easier to find your brand online and stay ahead of your competition!
Want to learn more about contest and sweepstakes marketing? Read Using Contests and Sweepstakes to Drive Engagement and Looking for Contest or Sweepstakes Ideas? For more information!
Have an idea you’d like to discuss? We’d love to hear from you!
Contact us at [email protected] or by phone at 1 855 543 8345 x 700.
Vanessa Niragira, Oakville, Ontario, July 2020
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