Social Media – Buyers Have Changed

Perceived irrelevance still a barrier in social marketing

Business-to-business (B2B) companies are participating in the social space, but they are not yet as engaged as their business-to-consumer (B2C) brethren and face greater internal obstacles, according to a report from digital marketing agency White Horse.

Comparable numbers of B2B and B2C marketers were not doing any social marketing at all, but business-oriented firms were much more likely to say they had social media accounts but little marketing activity. [read more]

Derek Lackey, Raven5 Ltd, July 2010