Your Customers Are Out There
Big news! If a country, Facebook would be rated as the 3rd largest based on population. For Canadian businesses, the more interesting statistics can be found at Checkfacebook.com. There are over 15 Million Canadian Facebook users in a population of just over 34 Million.
If the US statistics are comparable, 56% are women and 44% are men. Seems like a fairly clear marketing opportunity for most of us. Isn’t it? The age range of 18 to 34 represents 48% and age range 35 to 64 represents 39%, a fairly equally distributed demographic.
The point? What are you waiting for? Client after client tells me they don’t understand the social networking thing. My reply to you, “What’s to understand?” Almost half the Canadian population is not only online, but on Facebook. No matter your age demographic, they are out there, watching, learning and sharing.
As your digital agency, we have no option but to encourage you to make your mark, make a commitment to social marketing and notably Facebook. Facebook is not a flash in the pan, and it’s time you begin to take it seriously. It’s a contender.
We can’t be more explicit, get your social marketing programs started and started quickly, time is of the essence, Facebook is growing, as are your customers, with or without your input. As my partner, Derek Lackey says, “Fish where the fish are”.
Michael Bickerton, Raven5 Ltd, August 2010