Case Studies

Norwegian Cruise Line – Giving Joy

Norwegian Cruise Line – Giving Joy 2025

The Giving Joy Contest is a nomination-based teacher appreciation program run by Norwegian Cruise Line. Continuing with the excitement and... ...Read More

Bloom – The 420 Hookup

Bloom – The 420 Hookup 2025

To promote its retail locations in Maryland and drive in-store visits and sales, Bloom Medicinals conducted a sweepstakes open to... ...Read More

TOMS Shoes – TOMS Loves Teachers

TOMS Shoes – TOMS Loves Teachers 2025

To honor educators, generate authentic community storytelling, and strengthen TOMS’ brand connection through meaningful engagement, TOMS conducted the Teacher Appreciation... ...Read More

VIAVI Solutions Inc – 2025 Sweepstakes

VIAVI Solutions Inc – 2025 Sweepstakes 2025

To generate leads, VIAVI Solutions conducted a six-month sweepstakes open to certified commercial avionics repair technicians from CFR 145 repair... ...Read More

Wilton Industries Canada – Sweeten Your Skills

Wilton Industries Canada – Sweeten Your Skills 2025

To support Wilton Brands Canada’s 2025 rebrand and promote the recently relaunched Wilton Sweet Studio, Wilton Brands Canada conducted a... ...Read More

BERNINA of America – Meet Me In Paris

BERNINA of America – Meet Me In Paris 2025

To reward and engage its existing customers and attract new prospects, BERNINA of America conducted a four-month sweepstakes open to... ...Read More

Antigua & Barbuda Tourism – Summer Travel

Antigua & Barbuda Tourism – Summer Travel 2025

To build the email database and increase awareness of Antigua & Barbuda tourism, Antigua & Barbuda Tourism conducted a four-month... ...Read More

TOMS Shoes – Casting Call Contest

TOMS Shoes – Casting Call Contest 2025

To gather user generated content featuring a “family casting call”, AKJOHNSTON’s client, TOMS, conducted a U.S.-only contest that ran from... ...Read More

Benjamin Moore – Mobile Tour

Benjamin Moore – Mobile Tour 2025

To support Benjamin Moore’s 2025 mobile tour and contractor appreciation efforts, Activate Experiential conducted a three-month sweepstakes that offered one... ...Read More

Norwegian Cruise Line – Giving Joy

Norwegian Cruise Line – Giving Joy 2024

The Giving Joy Contest is a nomination-based teacher appreciation program run by Norwegian Cruise Line. Continuing with the excitement and... ...Read More

Tekton –  Tekton Wrap Contest

Tekton – Tekton Wrap Contest 2024

To promote their new Alltak wrap products, Tekton launched a 4-month-long contest. The goal was to strengthen brand awareness among... ...Read More

Barilla Canada – A Sign of Love Contest

Barilla Canada – A Sign of Love Contest 2024

To promote awareness of Barilla products, Barilla Canada conducted a month-long contest that kicked off on Valentine’s day. The contest... ...Read More

Norwegian Cruise Line – Giving Joy Contest

Norwegian Cruise Line – Giving Joy Contest 2023

The Giving Joy Contest is a nomination-based teacher appreciation program run by Norwegian Cruise Line. Continuing with the excitement and... ...Read More

Barilla Canada – Cinema Barilla Contest

Barilla Canada – Cinema Barilla Contest 2023

To promote awareness of Barilla product, Barilla Canada conducted a month-long sweepstakes during Italian Heritage Month (June). The sweepstakes featured... ...Read More

Tampico – Beverages Serve a Smile Challenge

Tampico – Beverages Serve a Smile Challenge 2023

To promote the new Puss In Boots movie, Universal partnered with Tampico Beverages to put together a custom UGC style... ...Read More