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Blogs

What’s Wrong With Books?

What’s Wrong With Books?

In the social age of declining publishing and news businesses, one might ask, "why buy a book?" There are lots... ...Read More

Lessons from Jeff Jarvis – What Would Google Do?

Lessons from Jeff Jarvis – What Would Google Do?

In the book, "What Would Google Do?", Jarvis brings us a multitude of lessons, facts, and a unique way of... ...Read More

Social Media – Marketing Alchemy

Social Media – Marketing Alchemy

Marketing Alchemy - Social Media & Email? More social tactics will boost e-mail efforts Combining the forces of social media... ...Read More

Social Media – Buyers Have Changed

Social Media – Buyers Have Changed

Perceived irrelevance still a barrier in social marketing Business-to-business (B2B) companies are participating in the social space, but they are... ...Read More

Privacy – Facebook Acts Quickly

Privacy – Facebook Acts Quickly

According to AdAge, Facebook's rapid response to privacy concerns may just have saved the world's fastest-growing internet brand from long-term... ...Read More

Online Video

Online Video

Retailers are responding to the growing consumer appetite for online video by adding them to their Websites both to differentiate... ...Read More

Almost Perfect?

Almost Perfect?

One of the most interesting trends in the "Google age" is the notion that you don't need to be perfect.... ...Read More

Remarkable or Invisible

Remarkable or Invisible

Seth Godin's book Purple Cow, states "It is useless to advertise to anyone". Godin notes that products, services and the... ...Read More

Too Much Noise!

Too Much Noise!

Seems that I keep coming across a message that says in one way, shape or form, we as customers and... ...Read More

Bounce Rates – Why Are They Important & What Can You Do?

Bounce Rates – Why Are They Important & What Can You Do?

Bounce rate (sometimes confused with exit rate)[1] is a term used in website traffic analysis. It essentially represents the percentage... ...Read More

PPC Steps

PPC Steps

Pay-per-Click (pay per click advertising or PPC) is a level playing field for all advertisers, an ideal way to drive... ...Read More

Wikipedia: The Marvel

Wikipedia: The Marvel

I'm sure you've all seen Wikipedia in your searches, it just can't help but come up in most Google searches.... ...Read More

Relationship Marketing

Relationship Marketing

Since everything has now become public and clients and prospects now take hold of your brand (or not), it's time... ...Read More

Everything is Public

Everything is Public

Seems that in this new era, that many refer to as the "Google age", being public (open) is now the... ...Read More

The Gospel According to Google

The Gospel According to Google

Below you will find from Google "Ten things we know to be true", the gospel according to Google, a simple... ...Read More