Blogs

Time Spend on Email and Social Media

November 25, 2010 Michael Bickerton

Now is the Time to Spend on Email and Social I’m always amazed when I hear prospects and clients say,... ...Read More

Shopkick – Coming to a Store Near You

November 23, 2010 Michael Bickerton

I came across an article on an iPhone (Smartphone) app called Shopkick. After a struggle trying to find and download... ...Read More

Facebook Places

November 18, 2010 Michael Bickerton

Facebook has launched a feature similar to Foursquare called Places. Using this function friends will know exactly (and I mean... ...Read More

Video – 10 Tips

November 16, 2010 Michael Bickerton

Ten Video Tips - Things to Consider: “The biggest surprise of the Presidential campaign was realizing the power of online... ...Read More

Video – New Heights

November 11, 2010 Michael Bickerton

Is video an effective advertising media? Not only is it effective, it’s really effective and it's reaching new heights. YouTube... ...Read More

YouTube – New Ad Formats

November 9, 2010 Michael Bickerton

The things you don’t think about everyday, YouTube ad specs came to my attention at my recent attendance at the... ...Read More

Rich Media – What Is It?

November 4, 2010 Michael Bickerton

It took me a while but I thought that a formal definition of Rich Media would be useful to all... ...Read More

Social Media – L.E.A.D.

November 2, 2010 Michael Bickerton

The LEAD Method by Stephen Joyce I came across an online article by Stephen Joyce, on the website Tips from... ...Read More

Success Metrics – Client Expectations

October 28, 2010 Michael Bickerton

Client Expectations - A Metric of Success It's imperative that prior to implementing a marketing program that we get some... ...Read More

Ten Myths of Online Advertising

October 26, 2010 Michael Bickerton

Ten Myths of Online Advertising Interestingly enough, we keep coming across the same objections about the Internet, notably among medium-sized... ...Read More

iab Canada Mixx 2010 – Jason Theodor and Chaos

October 21, 2010 Michael Bickerton

Chaos theory is understood as: “Unpredictable behaviour so sensitive to change and conditions that it appears random.” Another interesting speaker... ...Read More

iab Canada Mixx 2010 – Campfire & True Blood

October 19, 2010 Michael Bickerton

bloodcopy.com & Campfire - Vampire blogging? Another interesting keynote speaker at the iab Mixx conference was Mike Monello of Campfire... ...Read More