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Facebook’s Advertising Ecosystem

Facebook’s Advertising Ecosystem

Creating a Facebook page is free to set up, but once you’ve chosen a category and a page name, set... ...Read More

Man’s Best Friend – Tablets

Man’s Best Friend – Tablets

When they say millions served, those of you over 40 know what I’m talking about. Now when I say billions... ...Read More

Contest Marketing – What’s The Deal?

Contest Marketing – What’s The Deal?

What's the Deal with Contest Marketing? One of the biggest questions advertisers have when providing and promoting an offer centers... ...Read More

Mountainous Growth – Mobile

Mountainous Growth – Mobile

In case you’ve been hiding under a rock for the last few years, you’ve continued to see the mountainous growth... ...Read More

The Facebook Five

The Facebook Five

The Facebook Five I'm likely the first marketer that will tell you that we really don’t understand “Facebook Ads”. I... ...Read More

Avatar Secrets – Just Another Video Game?

Avatar Secrets – Just Another Video Game?

I’m not a game or gaming fanatic by any stretch, although the recent release of Grand Theft Auto has me... ...Read More

Data – It’s Not Guess Work, Or Is It?

Data – It’s Not Guess Work, Or Is It?

If content is KING, then where does Data fit into the mix? You might ask, "Why data matters?" I was... ...Read More

Cash – There’s an App for That

Cash – There’s an App for That

A big SHOUT OUT to Starbucks Canada (although it may be the Starbucks US that deserves the credit for the... ...Read More

Phonebloks: The Building Blocks of a Smartphone

Phonebloks: The Building Blocks of a Smartphone

As I’ve mentioned in my previous blogs, I don’t ever leave home without my cell phone; it is at all... ...Read More

Spam: The Internets Most Overused Term

Spam: The Internets Most Overused Term

Imagine a world of no television commercials, no radio commercials, no newspaper ads, no magazine ads, no ads of any... ...Read More

Taglines: Are They Still Effective?

Taglines: Are They Still Effective?

Taglines were once employed as an effective marketing strategy to help a brand stand out in the customers mind. Taglines... ...Read More

The Social Cloud

The Social Cloud

Social media can brew quite a storm in the digital atmosphere, but I’ve never seen it strike like this.  Ad... ...Read More

Content or Ka-ching?

Content or Ka-ching?

Content is king, I’m sure you’ve heard it. Providing valuable, informative, engaging content will certainly keep your followers involved with... ...Read More

SEO – We’re Number One!

SEO – We’re Number One!

It’s likely you’ve seen and an email from India, been approached by someone or seen an ad about putting you... ...Read More

Times They Are A-Changin’

Times They Are A-Changin’

“The only constant in life is change itself” – Heraclitus, Greek Philisopher, 475 BC. Society as a whole has been... ...Read More