Consumer Promotions

What Do Anxiety and Hope Have To Do With New Products?

What Do Anxiety and Hope Have To Do With New Products?

As a brand, the launch of a new product can be both exciting and stressful. You and your team spent… Read more

Sweepstakes, Contests and TikTok

Sweepstakes, Contests and TikTok

TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines,… Read more

Get In The Know – Influencer Marketing

Get In The Know – Influencer Marketing

In late 2019, the online marketing scene is constantly becoming more saturated by traditional marketing tactics we have all over… Read more

Amazon Influencer Program

Amazon Influencer Program

The Amazon Influencer Program was created in 2017, building on Amazon's Affiliate Program. To join Amazon's Affiliate Program, you only… Read more

Using Contests and Sweepstakes to Drive Engagement

Using Contests and Sweepstakes to Drive Engagement

Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads… Read more

Mail In Rebates

Mail In Rebates

Mail In Rebates are money-back offers made to customers after a purchase has been made. A popular consumer sales promotion… Read more

Coupon Redemption Tactics

Coupon Redemption Tactics

Coupons are a tried and true consumer promotion tool, but that doesn't mean you can simply offer consumers any coupon… Read more

Online Coupons

Online Coupons

Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise… Read more

Consumer Promotions – Tactics and Techniques

Consumer Promotions – Tactics and Techniques

Consumer promotions are tactics or techniques designed to help a business find new customers or reward current customers. The most… Read more

Digital Coupon Redemption Rates

Digital Coupon Redemption Rates

Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk… Read more