Branding & Awareness

Using Contests and Sweepstakes to Drive Engagement

Using Contests and Sweepstakes to Drive Engagement

Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads… Read more

Killed by Google

Killed by Google

Google has an online graveyard created by a developer Cody Ogden, where you can take a stroll through to view… Read more

Tools Marketers Should Take Advantage of on Instagram

Tools Marketers Should Take Advantage of on Instagram

Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth,… Read more

Why does 80Eighty hold Giveaways?

Why does 80Eighty hold Giveaways?

80Eighty has developed their “Dream Car Giveaway”, initially running once each year to running now an astounding one program every… Read more

Shop & Win Programs by RAVEN5

Shop & Win Programs by RAVEN5

A prime example of “Shop & Win” programs are the ongoing programs run by 80Eighty. For 80Eighty, it all began… Read more

Photo Contest Judging Criteria

Photo Contest Judging Criteria

Photo Contest Judging Criteria - Things to Consider Photo contests are a great way for brands to engage their audience,… Read more

Rise of the Silver Shopper

Rise of the Silver Shopper

Rise of the Silver Shopper : Are you ready? You might be asking yourself, who are or what are silver… Read more

Digital Coupon Redemption Rates

Digital Coupon Redemption Rates

Today, you’d be hard pressed to find someone who isn’t looking for a deal of some kind. According to Hawk… Read more

How to Reach the Millennial Generation

How to Reach the Millennial Generation

How to Reach the Millennial Generation Modern day marketing can be better understood by the film Hunger Games but without… Read more

Reduce Shopping Cart Abandonment

Reduce Shopping Cart Abandonment

In the ever-growing age of the consumer, shopping online has become a one-stop shop for consumers. One major problem plaguing… Read more