Blogs

You’ve got to Keep Up!

You’ve got to Keep Up!

  July 24, 2015     Jennifer Wales

Canada Post recently released an article claiming that direct mail is one of the best ways to market your product or service, tell that to all the printing businesses that are struggling. This is exactly what contest marketing can do for you; it engages consumers with incentivized marketing. By utilizing this type of marketing strategy you allow your consumers to participate within your market freely without any overbearing nuisance. ...Read More

Minion Take Over

Minion Take Over

  July 17, 2015     Jennifer Wales

It’s no secret that Universal Pictures released the new Minion movie last week as consumers have been submerged in their massive marketing campaign. ...Read More

Generation: Digital

Generation: Digital

  July 7, 2015     Jennifer Wales

Recent studies show that televisions are no longer the screen of choice for people to access their favourite TV, movies, videos and music. This has occurred over time with the development of more hands on devices such as tablets and smart phones. Over 50% of parents confirmed their children chose other devices instead of the TV. This is good news for online streaming and multimedia devices like Netflix, Crave TV, Apple TV, YouTube, Shomi, Amazon Prime and Hulu Plus who have began to reap the rewards of the decline of Television. ...Read More

What Marketers Should Know

What Marketers Should Know

  June 29, 2015     Jennifer Wales

Google announces project Brillo, an innovation that will bring intelligence to millions of devices and will be the beginning of a device specific app ecosystem. Brillo is a streamlined version of the Android mobile operating system designed for Internet connected devices such as appliances and vending machines. Now that the knowledge graph has evolved, users will be given full answers without actually having to visit the website, they will be given the information directly. ...Read More

Build Your Fan Base

Build Your Fan Base

  June 23, 2015     Jennifer Wales

At Raven5 we define contest marketing as an incentive based marketing campaign that implements both email and social media marketing simultaneously. The best contests are run through a contest microsite and are supported through email and social media collaboratively. With 91% of people checking their email every single day and 85% of people trusting friend referrals your business will be guaranteed to grow in followers! ...Read More

Reduce Shopping Cart Abandonment

Reduce Shopping Cart Abandonment

  June 19, 2015     Jennifer Wales

In the ever-growing age of the consumer, shopping online has become a one-stop shop for consumers. One major problem plaguing online stores and businesses is the act of shopping cart abandonment. This can be detrimental to business, especially for stores who are online only, they are losing approximately 4 trillion worth of merchandise that will be abandoned in online shopping carts and only 63% of this loss is recoverable. It is the job of businesses to ensure they have the most competitive prices to create high consumer demand; as such, companies need to utilize combating tactics to neutralize this issue. ...Read More

Contests and Community

Contests and Community

  May 6, 2015     Jesse Bickerton

Looking to gain brand awareness? Looking to generate buzz? Want to stand out? Run a contest and grow your community! ...Read More

Contests are Social

Contests are Social

  May 4, 2015     Jesse Bickerton

Contest marketing and social media – a great combination to stimulate engagement, build your brand and establish goodwill. Contests are social by nature. ...Read More

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