Blogs

Want to Run an Online Contest?

Want to Run an Online Contest?

September 8, 2015   Jesse Bickerton

What kind of contest is best? Well, that always depends on your goals. Depending on how difficult entering your contest is can be a major factor in your overall entries. ...Read More

Online Contests? What’s that?

Online Contests? What’s that?

September 3, 2015   Jesse Bickerton

Social media has changed the way companies run contests. The way to generate a great amount of excitement towards your brand can be as easy as running a photo or video contest - not only encouraging people to share and get your brand out to their networks, but also to receive a little positive light from the act of making your contest fun or exciting. ...Read More

How to Run a Contest

How to Run a Contest

August 20, 2015   Jennifer Wales

Contests are increasing in popularity for businesses, as they allow for more brand exposure through social media, which gives businesses of all sizes the ability to reach thousands more people than with other types of platforms alone. Here at raven5 we always suggest that there is a grand prize of some kind, this provides more consistent consumer engagement. Remember what you put as your prize will also determine the type of feedback you will get so choose wisely! ...Read More

Why Contest Marketing?

Why Contest Marketing?

August 13, 2015   Jennifer Wales

Contest marketing is a fun way to engage consumers, build brand awareness, develop or increase social following and even distribute coupons. Contests provide consumers with an incentive to enter their contest as they offer a prize or reward for entering. By running a contest you are consistently building brand awareness as people are being engaged by your incentivized offer and sharing it with like-minded people they know. ...Read More

How to Reach the Millennial Generation

How to Reach the Millennial Generation

August 7, 2015   Jennifer Wales

Today, every business is competing for their product to have an advantageous advertising placement, where their product can be viewed and liked by well, hopefully everyone. This has led many marketing campaigns to placing their advertisements on Facebook. Thus as a marketer it is important that you utilize social media platforms in order to get your product heard and seen. With social media’s sharing tool, friends can share with the public or like-minded thinkers, which means visibility and awareness increases as those ads reach 26% more people. ...Read More

You’ve got to Keep Up!

You’ve got to Keep Up!

July 24, 2015   Jennifer Wales

Canada Post recently released an article claiming that direct mail is one of the best ways to market your product or service, tell that to all the printing businesses that are struggling. This is exactly what contest marketing can do for you; it engages consumers with incentivized marketing. By utilizing this type of marketing strategy you allow your consumers to participate within your market freely without any overbearing nuisance. ...Read More

Minion Take Over

Minion Take Over

July 17, 2015   Jennifer Wales

It’s no secret that Universal Pictures released the new Minion movie last week as consumers have been submerged in their massive marketing campaign. ...Read More

Generation: Digital

Generation: Digital

July 7, 2015   Jennifer Wales

Recent studies show that televisions are no longer the screen of choice for people to access their favourite TV, movies, videos and music. This has occurred over time with the development of more hands on devices such as tablets and smart phones. Over 50% of parents confirmed their children chose other devices instead of the TV. This is good news for online streaming and multimedia devices like Netflix, Crave TV, Apple TV, YouTube, Shomi, Amazon Prime and Hulu Plus who have began to reap the rewards of the decline of Television. ...Read More

What Marketers Should Know

What Marketers Should Know

June 29, 2015   Jennifer Wales

Google announces project Brillo, an innovation that will bring intelligence to millions of devices and will be the beginning of a device specific app ecosystem. Brillo is a streamlined version of the Android mobile operating system designed for Internet connected devices such as appliances and vending machines. Now that the knowledge graph has evolved, users will be given full answers without actually having to visit the website, they will be given the information directly. ...Read More

Build Your Fan Base

Build Your Fan Base

June 23, 2015   Jennifer Wales

At Raven5 we define contest marketing as an incentive based marketing campaign that implements both email and social media marketing simultaneously. The best contests are run through a contest microsite and are supported through email and social media collaboratively. With 91% of people checking their email every single day and 85% of people trusting friend referrals your business will be guaranteed to grow in followers! ...Read More

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