Blogs

Other Hyperlocal Listing Considerations

Other Hyperlocal Listing Considerations

  April 17, 2018     Jaclyn Bickerton

While local directories are undeniably important, small business owners often struggle when assessing which sites are worth their time. First and foremost, we recommend ensuring that your business is listed on the following: Google Maps (Google My Business listings) Apple Maps (Yelp listings) Bing Maps (Bing Places listings) However, there are so many other directories out […] ...Read More

Optimize Your Yelp Listing

Optimize Your Yelp Listing

  April 17, 2018     Jaclyn Bickerton

Not sure if improving your Yelp page’s rankings is even worth it? When you consider that most people are influenced by social proof (reviews), prefer to receive recommendations from friends, and mobile search is finally taking over desktop search, it’s easy to see that Yelp is a must-have for any small business. Whether you love or hate it, for […] ...Read More

Why You Should be on Bing Places

Why You Should be on Bing Places

  April 16, 2018     Jaclyn Bickerton

It’s no secret that Google absolutely dominates when it comes to online search, but that doesn’t mean you should ignore the other search engines. Here are a couple of reasons why you should be on Bing Places: Cost: A Bing Places listing is free to set up. All it requires is a little bit of your […] ...Read More

Optimize Your Google My Business Listing

Optimize Your Google My Business Listing

  April 13, 2018     Jaclyn Bickerton

An important first step in any local SEO strategy is to claim and verify your local business on Google My Business (GMB). Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google […] ...Read More

Get Noticed with Hyperlocal Marketing

Get Noticed with Hyperlocal Marketing

  April 11, 2018     Jaclyn Bickerton

Hyperlocal marketing is still a relatively new word to many business owners, but the concept is as old as business itself. When someone first posted up on a street corner and started hawking their widgets, they were practicing hyperlocal marketing. These days it’s a bit more complicated than being able to shout the loudest: customers […] ...Read More

Responsive Web Design in 2018 – Think Mobile First

Responsive Web Design in 2018 – Think Mobile First

  March 20, 2018     Jaclyn Bickerton

Responsive web design matters now more than ever. Nobody should have to experience that horrible feeling of zooming in and out numerous times to get through a website on their phone. Nowadays, in fact, nobody will because there are plenty of options in just about every industry that provide a better digital experience that adapts to all […] ...Read More

Beyond the Lead Score: Qualify a Lead in 60 Seconds

Beyond the Lead Score: Qualify a Lead in 60 Seconds

  February 13, 2018     Jaclyn Bickerton

Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Leads are given a score based on interest shown in the business, their current point in the buying cycle, and their fit in regards to your product or service. By implementing a lead scoring system at your company, your […] ...Read More

Combining Inbound & Outbound Marketing Strategies

Combining Inbound & Outbound Marketing Strategies

  February 13, 2018     Jaclyn Bickerton

We’ve discussed the differences between outbound marketing and inbound marketing and come to the conclusion that inbound marketing is the more popular form of marketing nowadays. It makes sense: If the content is engaging and relevant, the right customers will come – and they’ll be the right customers because they’re consuming content on their own […] ...Read More

Outbound Marketing or Inbound Marketing for Lead Gen?

Outbound Marketing or Inbound Marketing for Lead Gen?

  February 12, 2018     Jaclyn Bickerton

Inbound Marketing and Outbound Marketing are terms to describe two fundamentally different approaches to marketing. The differences between both approaches are outlined below: Inbound Marketing Outbound Marketing Pulls in interested consumers Pushes at everybody, regardless of interest Written for consumers needs Written for the brand’s/product’s need Interactive & fluid Inert, one-way Draws customers in Seeks […] ...Read More

Lead Generation – Ideas

Lead Generation – Ideas

  February 12, 2018     Jaclyn Bickerton

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Nowadays, the buying process has changed, and marketers need to find new ways to reach buyers while being heard through the noise. Instead of simply focusing on capturing customers with mass […] ...Read More

Mail In Rebates

Mail In Rebates

  January 11, 2018     Jaclyn Bickerton

Mail In Rebates are money-back offers made to customers after a purchase has been made. A popular consumer sales promotion tool among marketers, rebates are attractive to most consumers as they provide a partial reimbursement on a purchase. Some mail-in rebates are offered on relatively cheap items and only amount to a few dollars. Some […] ...Read More

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